USAID / Tetra Tech - Development and Maintenance of Web Portal for the West Africa Biodiversity and Climate Change (WA BiCC) Program
To improve the communication and marketing of the West Africa Biodiversity and Climate Change (WA BiCC) program across the West Africa sub-region, WA BiCC sought to create a website that comprehensively reflects the scope and depth of their projects and services. The WA BiCC was a five- year development project (2015-2020) funded by the United States Agency for International Development (USAID). The project aimed to improve conservation, climate resilience, and low emission footprint across the West Africa sub-region. The WA BiCC worked in collaboration with three core regional partners The Economic Community of West African States (ECOWAS), the Mano River Union (MRU), and the Abidjan Convention.
This partnership was aimed at combating wildlife trafficking, improving coastal resilience, and reducing deforestation, degradation, and biodiversity loss in key forests. The scope of WA BiCC’s operations required constant knowledge transfer among the project partners, governments, policymakers, non-governmental organizations, affiliates, and the general public. In developing an organized online interactive platform WA BiCCs objective was to enable all stakeholders to easily share knowledge and collaborate with target audiences in adopting best-fit practices for accountability and transparency in conserving biodiversity and climate change.
The design and development of the website were contracted to Bewsys by Tetra Tech. To meet the requirements of the web portal, the Bewsys consulting team reviewed the Branding and Marketing plan of WA BiCC and worked closely with the communications team to understand the user’s needs and identify corresponding user interface requirements, workflows, and functionalities.As such, the Bewsys consulting team successfully designed and developed a creative, interactive, and user-centered website to connect with their target audience.
The web portal was custom-built on the monitoring and evaluation, document library, reporting, and user administration modules of the Bewsys Regulatory MIS. The web portal was created to feature a searchable database of downloadable materials. Documents such as project case studies, impact stories of program initiatives, and communication materials developed for programs were featured on the website. The website was created to be optimized for mobile platforms, given the prevalence and heavy reliance on mobile networks in West Africa. Additionally, the website was designed to support two languages: English and French.
The web portal ensured frequent communication with implementing partners, researchers, practitioners, and the public. WA BiCC was able to communicate the purpose, objectives, and progress of their operations to their target audiences through the created website.
Additionally, it is easy to track the progress of programs established under the WA BiCC project. The web portal has built an online community within the West African sub-region to progressively contribute to land sustainability, climate change,and clean energy.