Unlocking the potential of crowdfunding for social enterprises

May 19, 2023
5 min read
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If you’ve been researching and considering potential sources of funding for your social enterprise then you may have come across the term crowdfunding. 

Crowdfunding as the name suggests helps you to receive funds from a wide audience by leveraging the collective power of a community, where you can access a wider pool of resources that can help you achieve your goals. It is a powerful tool for social enterprises to raise funds and awareness for their initiatives.

To unlock the potential of crowdfunding, you should consider developing a compelling story that highlights your mission and impact, setting clear and achievable goals, and engaging with your supporters to build a sense of community around your cause. If you’ve made it this far then you’re interested in what crowdfunding has to offer. We’ve outlined some steps to help you unlock the potential of crowdfunding for your social enterprise. Keep reading;

Steps to unlock the potential of crowdfunding for social enterprise


1.Identify the social issue you want to address and create a clear mission statement

Creating a clear mission statement is an important step towards addressing a social issue. This mission statement serves as a guide for your social enterprise or project, and it should clearly articulate your goals and values. Here are some tips to help you create an effective mission statement:

  • Start by identifying the social issue you want to address. This should be a specific problem that you feel passionate about and that you believe needs to be addressed.
  • Think about your goals and objectives. What do you hope to achieve through your work? How will you measure success?
  • Consider your values and principles. What are the core beliefs that will guide your social enterprise? How will you ensure that your actions align with these values?
  • Write a concise statement that captures your goals, values, and objectives. This statement should be easy to understand and memorable, and it should inspire others to join your cause.

Remember, your mission statement is a living document that will evolve over time as you learn and grow. Be open to feedback and be willing to revise your statement as needed to ensure that it continues to reflect your goals and values.

2. Develop a strong business plan that outlines your goals, objectives, and strategies 

A well-crafted business plan is essential for any entrepreneur looking to launch a successful venture. To develop a strong plan that outlines your goals, objectives, and strategies, start by clearly defining your business idea and target market. What problem are you solving, and who are you solving it for?

Before diving head on into crowdfunding, conduct market research to understand your industry, competitors, and potential customers. Use this information to identify your unique selling proposition. Develop a marketing and sales plan that outlines how you will reach and acquire customers.

Create a financial plan that projects your revenue, expenses, and profits over the next few years. This should include a startup budget, cash flow projections, and profit and loss statements.

Finally, review and revise your plan regularly to ensure it remains relevant and aligned with your business goals.

3. Determine your funding needs and set a realistic fundraising goal

When it comes to fundraising, setting a realistic goal is crucial for your campaign's success. Start by calculating the total cost of your project or venture. This includes all expenses such as equipment, supplies, rent, staff salaries, and marketing costs. Once you have a clear idea of your expenses, think about your target audience, duration of your campaign and fundraising strategy. Consider asking yourself the following questions : 

  •  Who are you trying to reach with your fundraising campaign? Are they likely to donate small or large amounts?
  •  How long do you plan on running your campaign? A longer campaign may allow for more time to reach your goal, but it also requires more sustained effort from your team.
  •  How will you be soliciting donations? Will you be using crowdfunding platforms, hosting events, or reaching out to donors directly? Different strategies may require different fundraising goals.

By taking these factors into account, you can set a realistic fundraising goal that will motivate your team and attract donors. Remember to keep your goal challenging but achievable, and to communicate your progress to your supporters throughout your campaign.

4. Choose a crowdfunding platform that aligns with your mission and has a track record of success

When it comes to choosing a crowdfunding platform, look for a platform that aligns with your mission and values. This will help attract people who share your passion and are more likely to support your campaign. 

Research the platform's fees and pricing structure. Some platforms take a percentage of the funds raised, while others charge a flat fee. Make sure you understand the costs involved. Also, consider the platform's track record of success. Look for platforms that have a history of successfully funding campaigns similar to yours. Some good crowdfunding platforms include Indiegogo, GoFundMe, and Kickstarter.

Check out the features of the platform and spend some time familiarizing yourself with it.  Choose a platform that offers good customer service and support to answer any questions or concerns you may have along the way.

In doing this, you'll be better equipped to choose a crowdfunding platform that is the right fit for your campaign.

5. Create a compelling campaign 

People are more likely to donate when they feel a personal connection to your social enterprise's cause. Share stories of individuals whose lives have been positively impacted by your work, and show how their donations can make a difference. Craft a campaign that tells your story, showcases your impact, and engages potential donors.

Before crafting your campaign, research your target audience and understand their interests, values, and needs. This will help you tailor your messaging and storytelling to resonate with them. You can present statistics, visuals, and testimonials to demonstrate the tangible results of your social enterprise. This will help potential donors understand the value of their contributions.

By keeping these tips in mind, you can create a compelling campaign that effectively communicates your impact and inspires potential donors to take action.

6. Leverage social media and other marketing channels 

Promoting your campaign through social media and other marketing channels is a great way to boost your reach and attract a wider audience. 

You don’t have to be on all social media platforms if they are not relevant to you. Depending on your target audience, certain platforms may be more effective than others. Identify the most relevant social media platforms for your campaign. For example, if you're targeting a younger demographic, TikTok or Instagram may be more suitable than Facebook.

Create engaging content that resonates with your audience by using visuals and compelling captions for your campaigns. Leverage influencer marketing to reach a wider audience. You can partner with social media influencers who have a large following and are passionate about your cause. This strategy can help you tap into their network and amplify your message to the right people.

If you want to target specific audiences that you don’t have direct access to, use paid advertising options that are available on these platforms to help boost your visibility. 

Remember, promoting your campaign is an ongoing process that requires consistent effort and attention. 

7. Engage with your donors and keep them updated on your progress

It is important to keep your donors updated on your progress. This not only helps to build trust and credibility, but it also shows your donors that their contributions are making a difference. 

Keep them updated by regularly sharing updates through social media, email newsletters, and other communication channels. Be transparent about how donations are being used and provide concrete examples of impact. You can include visuals of progress of the said project in your communication. 

Personalize your communication by addressing donors by name and expressing genuine gratitude for their support. Where possible, provide opportunities for donors to get involved, such as volunteering or attending events and encourage donors to share their thoughts and feedback. By keeping your donors informed and engaged, you can build a strong relationship that lasts beyond a single donation.

8. Deliver on your promises 

As a social enterprise, it is important to ensure that the funds raised through crowdfunding are used effectively to make a positive change in society. Deliver on your promises and use the funds raised to create measurable impact.  

Sometimes, you may or may not hit or exceed your target. With the goals you set for the project in the beginning, ensure that your social impact can be measured and tracked. Be honest in your dealings and divert funds towards the right project. If you happen to change your mind about the project advertised, communicate to your stakeholders about the change. 

Collect and analyze data to evaluate the effectiveness of your initiatives and adjust your strategies accordingly. Also, explore new ideas, technologies, and approaches to address social challenges and create sustainable solutions.

When you deliver on your promises and implement these strategies, you can create meaningful and measurable social impact that benefits your community and society as a whole.

9. Evaluate your campaign's success 

Evaluate your campaign's success and identify areas for improvement for future campaigns. This should be done at every stage of your project to make it easier to have a  successful campaign. You can identify areas for improvement and apply them to the subsequent stages of your project. 

Keep track of key metrics such as clicks, conversions, and engagement rates. This will help you understand how your campaign is performing and what changes you may need to make. Once your campaign has ended, analyze the data and the entire campaign to determine what worked well and what didn't. Look for patterns and trends that can inform future campaigns.

In addition, don't be afraid to ask for feedback from your audience. This can provide valuable insights into how your campaign was received and what changes may be necessary for future campaigns.

You might not have it all figured out from your first crowdfunding campaign but you can gain a comprehensive understanding of your campaign's success and identify areas for improvement for future campaigns.

10. Build a strong network of supporters and partners to further your mission

Use the momentum and visibility gained from crowdfunding to build a strong network of supporters and partners to further your mission. Expanding your network of supporters and partners is crucial to sustain the momentum gained through crowdfunding.

Host a thank-you event for your backers to show appreciation and foster relationships. Be sure to follow up with your backers and keep them informed of your progress and future plans.Use the opportunity to reach out to individuals and organizations that align with your mission and could be potential partners to help expand your reach and impact.

Remember, building a strong network takes time and effort, but it is a valuable investment in the long run. Keep your mission at the forefront of your efforts and continue to engage with your supporters and partners to achieve your goals.


Prior to reading this post, if you had any doubts about what crowdfunding is and how to use it to your benefit, then we’ve succeeded in helping you gain a better understanding of it. This blog has provided an introduction as well as some steps you can take to unlock the potential of crowdfunding. With these, you are well on your way to start your first successful crowdfunding campaign!

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